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Press Release


National Survival Center Receives 2014 Best of Cape Coral Award

Cape Coral Award Program Honors the Achievement

CAPE CORAL June 5, 2014 -- National Survival Center has been selected for the 2014 Best of Cape Coral Award in the Camping Store category by the Cape Coral Award Program.

Each year, the Cape Coral Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cape Coral area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Cape Coral Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Cape Coral Award Program and data provided by third parties.

About Cape Coral Award Program

The Cape Coral Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Cape Coral area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Cape Coral Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

SOURCE: Cape Coral Award Program


The results of our Survival Gear Reviews are based on our own Product Tests. We seldom take the manufacturers Product write-up as fact. The Product Evaluation Testing procedures that we use vary depending upon the Product being tested. We don't test a Survival tent in the same manner that we test a Survival knife. Each item in our Product line goes through a Product Testing and Evaluation process performed by active duty members of the U.S. Armed Forces, experienced outdoors-men, survivalists, and by the NSC staff. The criteria listed below is used for Product Testing and for the final Product Survival Rating. The NSC is not affiliated with any manufacturer, distributor or dealer that has a vested interest in our Product Testing or final Survival Gear Evaluations, and no one has any influence on the methods we use, or on the final Survival Rating that a Product receives.

The Survival Rating that a Product is assigned is a direct reflection of that particular Product as a SURVIVAL ITEM ... not as a recreational item that would receive "normal use," under "normal usage" or circumstances.

Survival Gear is tested using the following criteria.

Quality: This one is pretty simple. What is the quality of the product? How well is it made? How is the fit/finish etc?

Durability: How well does the Product being tested stand up to abuse? How well does it tolerate salt water and chemicals? In the case of a tent (for example) how well does it withstand the effects of sun, rain, and wind? Is the tested Product tough and durable, and will it withstand repeated hard usage and still function as originally intended? How much (excessive) abuse can the tested Product tolerate? In short, will the tested Product last?

Effectiveness & Reliability: Does the Product being tested do what it's supposed to do, and how well does it perform that particular job? Is the design simple and easy to use? In the case of a tent, how easy is it to set up and take down? Can it be pitched in the dark? In a thunderstorm? Is there adequate ventilation? If the Product is a knife, can the edge be resharpened easily? Is the tip strong? Can it be used as a pry bar? Does the item rust or corrode easily? Is it fragile? Can it be used with gloves on? Is the tested item dependable? Will it function under adverse conditions? When wet? Full of sand or mud? In extreme heat or cold? In short, is the tested Product reliable?

Intangibles: We no longer include intangibles into the final Product Rating, but they still have an impact. Some of those intangibles include price. While there are some inexpensive products that are superior to some that cost more, generally speaking, you get what you pay for. However, since we all shell out money for Survival Gear, aesthetics still come into play when we purchase an item ... because we're human. So all things being equal, a beautiful knife that does the same thing and costs the same as an ugly knife, will probably receive a higher effectiveness Score than the ugly duckling. Other intangibles that may affect a products effectiveness, depending on the Product tested, are: color, texture, and comfort, and in some instances, stealth (noise and visibility.)

For every product we list, we have probably tested and rejected 3x as many as we accepted.

We don't cut corners on Product Testing. Every item in our Product line has "earned the right" to be listed. Now having said that, the final Survival Rating that an item receives does not reflect how it compares to every other item in the same category. Using knives as an example, a pocket knife is not expected to perform the same tasks that a fixed blade survival knife is expected to do. Which means a $25.00 pocket knife can be rated as EXCEPTIONAL while a $250.00 fixed blade survival knife may receive a rating of EXCELLENT. That does not mean the pocket knife is a better survival knife than the fixed blade knife. It simply means the pocket knife excels at the tasks a pocket knife is expected to be able to do. Products are rated within their respective category. Generally speaking, the more expensive products are better in craftsmanship and quality. The better the quality, so the theory goes, the better the Product will be able do the job it was designed to do. But not always. If that was an absolute, it would be a simple matter to pick the most expensive item (in any category) and walk off with the best of the best without any Product Testing being necessary. During the Product Testing procedure we've discovered some pretty inexpensive items that have outperformed like items that cost substantially more.

We do not sell ANY product that does not test out to at least GOOD.

You can find Survival Gear in almost every category that fit a wide range of budgets.

We would like to thank the hundreds of customers who took the time to suggest how we might improve our rating system.